GC Chamber of Commerce Wins Two Tourism Awards
Last Updated on Nov 28, 2016 at 11:50am | Tourism & Recreation
The Garrett County Chamber of Commerce won two awards at the 36th Annual Tourism and Travel Summit held at the Marriott Inner Harbor at Camden Yards in Baltimore.
Competing against nominees from other counties in the state, the Garrett County Chamber of Commerce won the Best Media & PR Campaign Award from the Maryland Tourism Coalition for the “Military March” promotion. The Garrett County Chamber of Commerce also helped accept the Tourism Advocate Award for the Marylanders for a Longer Summer Campaign, a partnership with Ocean City and other state and local leaders.
“The chamber is honored to accept these two awards on behalf of our partners,” said Nicole Christian, president and CEO of the Garrett County Chamber of Commerce. “It is particularly gratifying to be recognized by our tourism industry peers at the Maryland Tourism Coalition.”
The Best Media & Public Relations Campaign Award is given to a campaign that focuses on a single, unified theme that is related to a special event, crisis management program or overall promotion. The chamber and Wisp Resort created the idea several years ago as an opportunity to salute the nation’s military with special discounts in Garrett County. In 2016, the chamber partnered with 28 member businesses participating in the promotion with all of the members’ offers available on the chamber’s website, visitdeepcreek.com
GCC Technologies, LLC and Book Mark’et & Antique Mezzanine sponsored “Military March” to cover the cost of advertising the promotion in military outlets with all ads linking to the chamber’s “Military March” promotion page. The chamber’s website saw a 43 percent increase in visitors in March 2016 over March 2015 and, despite Wisp closing early for the ski season on March 15, Garrett County lodging sales collections were up 7.7 percent in March 2016 over March 2015.
The Tourism Advocate Award is given to an individual, business, organization, group or coalition that is a member of the Maryland Tourism Coalition and has successfully led legislative initiatives and heightened the awareness of the tourism industry and its impact on the economy. Marylanders for a Longer Summer is a grass-roots coalition consisting of trade organizations, chambers of commerce, elected officials and businesses from all over the state that advocated for a post-Labor Day school start, resulting in an executive order by Gov. Larry Hogan in August mandating Maryland public schools start after Labor Day and end by June 15, beginning with the 2017-2018 school year.